Welcome to The Victory Meals Program
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New Approach

After reviewing decades of clinical experience of food addiction professionals and thousands of studies illuminating the similarity between refined foods and addictive substances, Victory Meals was founded.

Thanks to these extensive sources, Victory Meals do not contain refined foods that we believe are associated with harmful cravings. 

Victory Meals' Support and Education help clients understand how to avoid triggering cravings from other sources such as food environments, food advertisements, and even other people. For much more information, please visit The FaceBook Group: Food Addiction Education.

What refined foods are eliminated from Victory Meals? The refined foods that are eliminated from Victory Meals are sugars, sweeteners, flour, processed cooking oil, excessive salt, caffeine, and dairy.

Why did we eliminate sugars and all sweeteners? Our clinical experience is that people crave sweet foods.  Our clients tell us that these cravings disappear about four days after eliminating sweets.

Researchers at Princeton University have shown that rats show a morphine-like withdrawal syndrome when sugar is withdrawn from sugar- or high fructose corn syrup-eating rats.  These researchers have also shown that rats eat more sugar more rapidly over time which is a behavior pattern symptomatic of addiction. They also found that sugar consumption is associated with dopamine releases in the brain that are similar to releases associated with cocaine use.   Researchers in France have found that rats choose sugar and saccharine over cocaine and heroin after being addicted to both. Recent research in rats shows that sugar creates a faster higher dopamine rush in the brain htan cocaine. 

Why did we eliminate flour? Our clinical experience is that people complain about losing control over products that contain flour, especially bread.

Cravings for baked goods that contain flour is also reported. Food addiction clinicians do not entirely agree that all flour of all varieties needs to be eliminate but to be safe and give our clients the best advantage, we do not include any flour products in our meals. Our own research shows that study participants report losing control over a range of products that contain flour. 

Why did we eliminate processed cooking oils? Our clients report cravings and loss of control over fatty and deep-fried foods. Research shows that rats consuming processed fats release opiates in the brain. 

Why did we eliminate caffeine? Caffeine is generally recognized as an addictive substance with mood altering properties.  People get 'hooked' and have trouble stopping.  People also exhibit withdrawal symptoms when they stop using caffeine.  These can include fatigue, sleepiness, and headaches.  Caffeine intoxication is even described in the professional manual that health professionals use to diagnose addictions.

Why did we eliminate excessive salt? Clients report salt cravings.  Researchers have also observed that people use excessive salt in spite of knowing of its harmful properties, especially high blood pressure.  Use in spite of knowledge of consequences is a behavior that is characteristic of loss of control or addiction. 

Why did we eliminate dairy products? Our clients report severe cravings for dairy products.  The research shows that Americans consume high-fat diary products in spite of efforts to control fat intake.  Dairy has been found to contain a naturally-occurring morphine which can be isolated as caso-morphin.  It appears to have a numbing effect as rats given dairy remove their paw from an uncomfortable hotplate less quickly that rats that have not been fed diary. 

Other Sources of Triggers

Food Environments. The Victory Meals Program is designed to give clients the ability to avoid food environments.  Health professionals in the field of addiction recovery have long advised their clients to avoid places where they bought or used the substances that they now want to avoid.  We believe that refined food use is similar to drug use in this respect and therefore encourage clients to avoid places such as restaurants, grocery stores, convenience stores, and break-rooms where they may have bought or consumed refined foods. Researchers at Oregon State University found that study participants release excessive dopamine in the brain when they even think about a chocolate milkshake. Imagine what it's like to be exposed to the smell of foods in addition to the sight of them?

Food Advertising. Research shows that when shown a photograph of a high-calorie food, the brains of obese people react extensively and in a manner similar to a drug reaction.  We advise clients to avoid food advertising.

People. As clients withdraw from refined foods and establish new patterns of eating, they find that they are uncomfortable around people who use refined foods excessively.  Health professionals in addiction also advise their clients to avoid the people with whom they used to use substances.  We do the same with refined foods!
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